Campaign also voted it one of the top 5 burger stunts of 2016 #JustSaying
To create a tactical response for the Queen's 90th birthday and help drive buzz online as well as footfall in-store.
We gave one of Burger King's busiest restaurants a royal makeover to celebrate her majesty's birthday. We also dedicated our social channels especially for the occasion and even offered customers a Chicken Royale offer.
'Burger Queen’ got widely mentioned by the press in the UK and beyond. The Telegraph, the Evening Standard, the Mail Online and 14 other traditional UK press outlets covered the activity. In addition, 27 online UK media and another 20 global media ranging from India to the US mentioned ‘Burger Queen’ delivering an astounding total of 394m impressions and more than £95,000 in advertising value equivalent.
Not bad for a project that cost Burger King a mere £10k.
Creative team // Jonathan Gaiger & Fraser Nicholas
Creative Director // Darren Giles