Create tactical content for 'Hamburger day' that emphasises the Burger King 'Your way' messaging.
Rather than celebrate our burgers on National Hamburger Day, we celebrated the people who enjoy our burgers, we celebrated our BK fans.
Through social listening, we discovered some weird and wonderful burger combo requests that Burger King have received in the past and made a simple animation inviting our fans to tell us about theirs. In the spirit of Hamburger day, we also recreated and rewarded some of the more unusual comments.
Creative team // Jonathan Gaiger & Fraser Nicholas
Creative Director // Darren Giles
Design Director // Tom Haswell