Whilst we know that Iceland is a sought-after destination, perfect for Instagram with its stunning natural attractions, we also know that it’s an extremely expensive holiday.
Flights for £29.99 is one less cost to worry about but it's not enough to overcome the barrier to booking.
To drive bookings, we need to showcase Iceland’s instagrammable beauty and natural attractions in order to inspire generation easyJet to finally tick that trip to Iceland off their bucket list and book flights with easyJet now.
A Better Kind of Cold.
This is what Winter’s meant to be. We invited the shivering masses to come and own the cold, to the place that was made for Winter.
This campaign was executed across multiple touch points - social (Instagram Stories, Facebook Carousels and Facebook Collections), press ads, MPU banners and owned channels.
Press ad & owned channels
Creative: Jonathan Gaiger (concept, copy and art direction)
Design: James Coppeard